THE CHALLENGE: ACHIEVING SYSTEMIC KNOWLEDGE TRANSFER

The ultimate success of a EU project is defined by its ability to transition from technical discovery to societal impact. Beyond scientific recognition, a project’s value is realized when its findings actively shape industry standards, consumer behaviours, and policy priorities. A common issue, however, is the fragmentation of information, where project results remain within specialized networks rather than being integrated into the broader market.

Effective systemic change requires the translation of these complex technical findings into clear, accessible insights. To ensure that project outcomes drive the circular economy, these results must be communicated in a way that provide value to the entire ecosystem—empowering SMEs to adopt new practices, informing consumer choices, and providing regulators with the evidence-based data needed for future legislative frameworks.

OUR METHODOLOGY: PROFESSIONAL MEDIA AS AN IMPACT ENGINE

Through our proprietary publishing platforms (foodtimes.eu and greatitialianfoodtrade.it) and other professional digital outlets, we transform complex technical-legal project results into actionable insights. We amplify the project’s impact by reaching a specialized audience of industry leaders and policymakers, ensuring the consortium’s achievements resonate across the entire agrifood value chain.

We move beyond standard “dissemination” (spreading information) to “active outreach” (engaging for impact). By leveraging our established professional journals, we provide the consortium with an immediate, high-authority gateway to the global agrifood sector, reaching both institutional stakeholders and millions of consumers without the delay of traditional publishing cycles.

PROVEN IMPACT: REACHING MILLIONS THROUGH STRATEGIC CHANNELS

Our track record across major EU-funded initiatives proves our ability to secure widespread visibility and trust:

High-Authority Technical Reporting

In the WASTELESS project, we utilized our technical digital outlets to simplify the complexities of blockchain-based waste monitoring. By translating “data fragmentation” solutions into accessible professional articles, we ensured that the project’s findings reached the logistics and sustainability managers of major food enterprises, bridging the gap between digital R&D and industrial adoption.

Consumer Awareness for Traditional Foods

For the CAMELMILK project, dissemination was critical to overcoming cultural and regulatory barriers. Through our proprietary platforms, we highlighted the nutritional benefits and the “superfood” status of camel milk, reaching a global audience and generating the market demand necessary to support Mediterranean smallholders as they entered the EU market.

Promoting the Dietary Shift

As a key partner in the ProFuture project and Horizon4Proteins cluster, we utilized our outlets to advocate for the microalgae sector. By publishing in-depth legal-technical analyses of Novel Food authorisation processes, we provided a trusted voice to understand EFSA requirements for every actor operating in the agrifood system, also highlighting the position of the consortium’s research for the European protein transition.

Circular Economy Best Practices

In the EcoeFISHent project, we relied on our professional platforms to disseminate best-practice manuals for blue circularity. By showcasing the successful upcycling of fishing side-streams to our vast network of agribusiness professionals, we helped turn a regional pilot into a European benchmark for eco-efficient valorisation.